Marketing Execution with Mark Donnigan

Building a Story Brand Book Summary

Are your marketing efforts falling flat because you cannot articulate your brand's story? Discover how to transform your messaging into a compelling story that resonates with the market.In this episode of the Marketing Execution Podcast, we examine Donald Miller's StoryBrand framework, which has aided countless tech companies in increasing engagement and driving revenue by clearly articulating how they help customers stay alive and prosper.By implementing this structured approach, companies have seen significant gains. I’ll also share actionable steps to create cohesive messaging, enhance customer connection, and streamline your marketing strategy within a 90-day timeline. Tune in to learn how to position your brand as the trusted guide in your customers' stories, ultimately leading to transformative outcomes for your organization.With over 20 years of experience in B2B tech marketing, I focus on equipping you with the tools to scale your marketing impact effectively. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.

First Principles in Marketing

Learn the power of first principles to transform your startup's marketing effectiveness. Traditional methods fail to cut through the noise today in many markets, leaving founders and CEOs scrambling. There is good news, however: you can craft unique go-to-market strategies that resonate with your customers by breaking concepts down to their core truths, which is the essence of first principles thinking.In this episode, I share actionable insights that helped Stripe redefine their value propositions, achieving remarkable growth by addressing real customer needs. Learn how to implement frameworks that streamline your marketing efforts and foster lasting customer loyalty. With a focus on data-driven results, I'll guide you through proven successful methods across the B2B SaaS landscape.Join me as we explore how first principles can be your secret weapon in navigating complex sales cycles and scaling your business effectively.Ready to think differently? Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.

Empowered Book Review

Every tech company, from startups to industry giants, must recognize that technology drives business success.In this episode of the Marketing Execution Podcast, I dive into insights from Marty Cagan and Chris Jones' book "Empowered," revealing that empowering product leaders and their teams can significantly enhance customer experiences and drive growth.You will discover how to implement a focused GTM strategy that transforms your approach to product development, aligns technology with business goals, and fosters a culture of innovation. Provided you listen to the end, you will learn how setting clear objectives using the OKR framework can lead to measurable outcomes, ultimately creating a pathway for sustainable revenue scaling.Pay attention as I share actionable steps to cultivate empowered teams that embrace experimentation and turn failures into strategic learning opportunities.Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.

Business Model Generation Book Review

Most B2B tech startups struggle with the common belief that a single business model can sustain success. In this episode of the Marketing Execution Podcast, Tim and Lisa reveal how the Business Model Canvas framework can reshape your approach to innovation.I’ve seen companies adopting this flexible model grow customer retention rates by up to 30% within just six months. And this proves that adaptability is key to growth.We explore how unbundling your operations into distinct categories—like product innovation and customer relationship management—can streamline processes and enhance focus.Drawing from real-world examples, I share actionable strategies to help you effectively pivot your business model. Join me as we dive deep into the frameworks that can transform your market positioning and drive sustainable revenue scaling.Visit growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.

16 Laws of Communication

In this episode, I break down John C. Maxwell's 16 Undeniable Laws of Communication, revealing how to master public speaking and connect with your audience effectively. Learning how to communicate can enhance your credibility and help you secure that pivotal enterprise deal.This isn't just theory; it’s about actionable insights that have transformed presentations into revenue-generating machines, exemplified by startups reaching an additional 30% growth trajectory in just six months.Join me as we explore frameworks for impactful messaging and practical strategies for immediate implementation. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.

Confessions of an Advertising Man Book Review

Are you tired of ads that fail to connect with your audience? In this episode of the Marketing Execution Podcast, I unveil the secrets of crafting compelling advertisements, drawing from David Ogilvy's timeless wisdom. Discover how Ogilvy's three pillars of effective advertising—honesty, information, and originality—can transform your marketing strategy and drive measurable results.
With proven frameworks and actionable insights, I share how to create ads that not only capture attention but also reinforce your brand image over time. We’ll also discuss the importance of testing your campaigns before launch and the power of storytelling in engaging consumers. Join me as we explore how a single impactful ad can generate millions and position your brand for long-term success.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.

Crossing the Chasm Book Review

Have you ever faced the challenge of launching a tech product that fizzles out before reaching your target audience? In this episode of the Marketing Execution Podcast, I unpack Geoffrey Moore's "Crossing the Chasm" strategy, revealing how to transform early innovation into mainstream success.
Companies often fail because they overlook the chasm between early adopters and the mainstream market, stalling their momentum. In this episode, you will learn a proven framework to identify niche markets, leverage corporate alliances, and position your product effectively to drive sustainable growth.
With actionable insights drawn from industry case studies, I guide you through a practical implementation timeline that can lead your company from stagnation to market leadership.
Over 20 years in strategic marketing, I’ve helped tech startups scale their revenue and navigate through complex B2B sales cycles. Tune in and discover how to bridge the gap between your groundbreaking technology and the customers who need it. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.

Demand Generation Playbook

Most startups fail not due to product flaws but because they neglect to engineer their market. In this episode of the Marketing Execution Podcast, I unveil a groundbreaking playbook to tackle this challenge. Discover the three pillars—Product Marketing, Demand Generation, and Category Design—essential for creating a Category King that commands 76% of the market.
Implementing these frameworks can transform your approach to scaling, ensuring your marketing spend translates directly into revenue. I share data-backed insights, real-world examples, and actionable steps that lead to immediate impact. Ready to redefine your market presence?
With over 20 years in tech marketing, I’ve driven $500M in revenue growth for startups. Let’s talk about how you can elevate your marketing strategy. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.

22 Immutable Laws of Marketing Book Review

Ever felt like your product is lost in a sea of competition? Most tech startups mistakenly believe that having the best product guarantees sales, but the truth is, perception trumps quality.
In this episode of the Marketing Execution Podcast, I unveil insights from "The 22 Immutable Laws of Marketing," revealing how to position your brand as the only viable choice in a crowded market.
Discover powerful frameworks to sharpen your GTM strategy, including how to define your brand with a single impactful word and why being second can be a winning strategy when you play it smart.
With actionable steps to transform your marketing approach, you can expect to see measurable results in just a few weeks. Join me as we redefine how you think about marketing in the B2B tech landscape.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.

Category is the New Strategy

In the race to market, many B2B tech founders overlook a critical strategy: category leadership. Misjudging the dynamics of the Category Lifecycle can cost you your competitive edge. Did you know that companies going public between six and ten years old account for over 95% of tech market value? This episode reveals how to navigate the tumultuous waters of category evolution to position your startup as the undeniable leader.
Join me as I unpack the frameworks for defining your category early, leveraging brain science to shift buyer perceptions, and timing your IPO for maximum impact. I’ll share specific metrics from successful case studies that demonstrate how clear market positioning can transform a $3M marketing budget into $29M in revenue. With insights honed from over 20 years in strategic marketing, I provide actionable steps to guide your firm through the challenges of long sales cycles and market adoption.
As a seasoned consultant, I’ve seen firsthand how a focused GTM strategy can elevate your enterprise sales performance. Don’t let your startup blend into the background—become the category king and reign over your market. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.