Part 1 - Category Design Introduction

Forget competing in crowded markets. The Marketing Execution Podcast reveals how category design transforms business strategy by creating entirely new market spaces where you're the only player that matters. Learn how Southwest Airlines didn't just build a better airline—they invented budget air travel, and how Tesla isn't competing with car companies but redefining transportation itself.

Category design isn't just marketing—it's a comprehensive business strategy affecting everything from product development to pricing. In this episode, you will discover the power of focusing on "super consumers." These are customers obsessed with your solution. We also talk about how to apply the Maximum Viable Category concept to create game-changing differentiation. Additionally, you will learn how to use these same principles to design your career category, becoming indispensable by creating a unique professional niche.

Now. Let’s GO!

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