Marketing Execution with Mark Donnigan
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue. This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today. You’re a perfect fit for this show if you’re a tech founder or startup leader who: - Knows your product is great but struggles to communicate its value - Needs to scale beyond early adopters into mainstream markets - Wants to build a repeatable marketing system, not just run random campaigns - Is ready to move from theory to execution Subscribe now to learn how to turn your breakthrough technology into a breakout business. Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
Episodes
Nov 25, 2024
Nov 25, 2024
13 min
Are you stuck in a B2B tech marketing rut, chasing leads while your competitors dominate the narrative?
Discover how to flip the script with category design—an approach that could define your company's future. In this episode, Mark Donnigan unveils frameworks used by Category Kings like Qualtrics and C3 AI, showing how they created entirely new markets and captured 76% of category value.
With actionable strategies and a clear implementation timeline, learn how to position your brand as a leader in the enterprise tech space. Mark's expertise spans over 20 years, generating over $500M in revenue for tech startups.
He’s a guide for transforming your marketing strategy from reactive to revolutionary.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
About the host
Mark Donnigan builds B2B tech companies as a business builder. Operating as a virtual CMO leading Marketing Pod teams, his success in the technology, streaming video, software, SaaS, and silicon sectors is bolstered by the $500 million in revenue and shareholder value that he's created for the companies he's worked with.
Mark thinks differently about marketing as a revenue-first marketer who began his career in sales, moving to enterprise and B2B sales and revenue management.
Prepare to be challenged and to ultimately adopt a new way of thinking when you listen to the Marketing Execution Podcast.
If you'd like to learn more about what effective marketing for a tech company looks like, how it works, and how you can build it, go to https://growthstage.marketing