Marketing Execution with Mark Donnigan
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue. This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today. You’re a perfect fit for this show if you’re a tech founder or startup leader who: - Knows your product is great but struggles to communicate its value - Needs to scale beyond early adopters into mainstream markets - Wants to build a repeatable marketing system, not just run random campaigns - Is ready to move from theory to execution Subscribe now to learn how to turn your breakthrough technology into a breakout business. Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
Listen on:
Episodes
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Most tech startups miss the critical IPO window. The 6-10 Law reveals that companies aged 6-10 yield 92% of market cap post-IPO. Join me as I unpack the brain science behind category creation, and discover how aligning your GTM strategy with this unique insight can drastically shift market perception and buying behavior.
In this episode, I’ll share actionable frameworks that have driven $407 billion in market cap growth for venture-backed tech firms. Learn how to implement strategies that position your company as a category leader and harness the power of effective messaging to convert prospects at scale. If you're ready to elevate your marketing execution, this episode is for you!
With over 20 years in tech marketing and a proven track record of transforming $3M budgets into $29M revenue, I’ll guide you through the insights that matter. Your journey to becoming a category king starts here.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
Tired of endless lead generation while your competitors own the market? Let me show you how category design helped Qualtrics go from competing with Survey Monkey to creating a $12.5B category.
In this episode, we'll explore the frameworks that help companies move beyond lead counting to create the demand that makes everyone chase you. You’ll learn how to craft a story that excites the market and your target customers, converting your marketing from a support function into a growth driver.
You’ll learn how to stop playing catch-up and start leading your market. Want to scale your impact without building a massive team?
Visit growthstage.marketing and see how the Marketing Pod model is helping companies win while saving money and reducing headcount, doing it.
For more information on category design, check out these links:
https://www.categorypirates.com/
https://growthstage.marketing/how-to-become-a-category-king-key-insights-for-startup-tech-companies/
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
Let me be clear: MBA-driven marketing is dead. Without becoming the Category King, your startup will only battle for scraps. In this episode of the Marketing Execution Podcast, you will learn how defining and owning your market category can drive substantial revenue growth.
Category Kings command 76% of market value, so understanding problem-solution dynamics is essential to your marketing success. Tim and Lisa highlight a revolutionary approach to GTM strategy, illustrating how precise market engineering can transform your marketing efforts.
By implementing frameworks for product marketing, demand generation, and category design, you’ll discover how companies can align their efforts to compete and dominate. Don’t leave your growth to chance; take actionable steps toward becoming a Category King today.
Let’s maximize your marketing potential. Head to growthstage.marketing and see how the Marketing Pod approach can help you achieve more with less infrastructure and investment.
Read the original post here: https://growthstage.marketing/how-category-design-drives-markets/
Monday Nov 25, 2024
Monday Nov 25, 2024
Are you stuck in a B2B tech marketing rut, chasing leads while your competitors dominate the narrative?
Discover how to flip the script with category design—an approach that could define your company's future. In this episode, Mark Donnigan unveils frameworks used by Category Kings like Qualtrics and C3 AI, showing how they created entirely new markets and captured 76% of category value.
With actionable strategies and a clear implementation timeline, learn how to position your brand as a leader in the enterprise tech space. Mark's expertise spans over 20 years, generating over $500M in revenue for tech startups.
He’s a guide for transforming your marketing strategy from reactive to revolutionary.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
About the host
Mark Donnigan builds B2B tech companies as a business builder. Operating as a virtual CMO leading Marketing Pod teams, his success in the technology, streaming video, software, SaaS, and silicon sectors is bolstered by the $500 million in revenue and shareholder value that he's created for the companies he's worked with.
Mark thinks differently about marketing as a revenue-first marketer who began his career in sales, moving to enterprise and B2B sales and revenue management.
Prepare to be challenged and to ultimately adopt a new way of thinking when you listen to the Marketing Execution Podcast.
If you'd like to learn more about what effective marketing for a tech company looks like, how it works, and how you can build it, go to https://growthstage.marketing